Pass It Along: the State of Knowledge Sharing in Email Deliverability
Over the weekend I heard a great message focused around passing wisdom and knowledge to the next generation. In this context, the “next generation” was not specifically referring to children, but...
View ArticleSmooth transaction; highly recommended; great sender!
Earlier this month I attended the Email Evolution Conference in New Orleans for the second year. It was a great event with hundreds of marketers and featuring excellent content, particularly in the...
View ArticleRecipients (and their mail providers) don’t care if you think they want your...
Who cares if you think your recipients want your email? Mailbox providers aren't interested in assumptions.
View ArticleDeliverability 101: IP address and domain reputation
Reputation can be very important in all walks of life, and email is no different. For senders with a good reputation, mail is more likely to be delivered to the inbox, giving your recipients more...
View ArticleZombies are everywhere…including your member database
Yesterday morning I received a bit of a surprise in the form of an email from Tumblr congratulating me on the 9th “birthday” of my blog. I checked and it seems I last posted on Tumblr just over 3 years...
View ArticleFact or Fiction: Can you REALLY clean spam traps from your email list?
Earlier this month I spent a week in sunny Toronto for the Fall M³AAWG meeting, featuring a variety of sessions and conversations around all things anti-abuse. At any industry event like this, spam...
View ArticleWho drafts a kicker?
Now that summer is officially over, the sports fans among us can all heave a collective sigh of relief that our long, football-less drought has ended. Saturdays and Sundays (and Mondays, Thursdays, and...
View ArticleDeliverability 101: The Big Three
For over a decade now, those of us who work in email have talked about the “Big Four” email providers. This was used to refer to the four largest providers of consumer mailboxes in the industry:...
View ArticleThe old switcheroo
We’ve talked before about domain and IP reputation, and how mailbox providers use each to determine whether the mail you send reaches the inbox or languishes in the depths of the spam folder. Since so...
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Don't be so quick to suppress those mailbox full bounces
Over the years, it has been a common practice to convert certain temporary bounces into permanent bounces after a series of occurrences. Some ESPs will escalate bounces that occur X number of times in...
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